Each year, more marketing studies are released that illustrate the importance of a highly visual social media page. As a small business, you want to ensure that you are inspiring your audience to keep clicking back to your platforms as much as possible. To do so, you will need to create captivating, shareable content. You don’t need to hire an expensive graphic designer to craft images right away. If your goal is to have a simple image that livens your page, there is an easy, DIY way to do so. Follow the steps and tips below to create a captivating social media graphic for free.
Step 1. Decide on a quote that fits the mission of your company and the goal you wish to achieve. Do you want to warm hearts? Inspire change? Provoke thoughts? Or maybe you simply want to provide a small statistic that defines your business. In any case, make sure you know what you’re looking to convey before you begin your journey toward a beautiful graphic for your social media pages.
Keep quotes short, simple, and sweet. 1-2 sentences is plenty – any more may overwhelm the reader.
Check your sources. Few things are more embarrassing than misquoting a famous sentiment.
Make it relevant. Remember to keep your audience in mind.
Step 2. Choose a stock image from a website that offers free photography. There are many websites to conduct your search including Pixabay, Pexels, and Librestock. Find an image that represents the quote you chose – it doesn’t always have to be exact. For example, let’s say you use this quote from Steve Jobs: “Innovation distinguishes between a leader and a follower.” You could find an image that shows a leader speaking in front of an audience. However, it is just as impactful if you were to use an image of crumpled paper, a lightbulb, or a laptop next to a notepad.
Stock image tips:
Try using search terms such as “innovation,” “leadership,” and “technology.”
Avoid using images with human faces close to the screen – unless it makes sense for your business.
Pay attention to the colors and ask yourself if they contribute to your message.
Step 3. Use a free photo editing website, such as PicMonkey, to edit the image. The best way to create a quick and simple picture is to add a plain, black, and square overlay, set the transparency to 50%, and place it in the middle of the image. Then, add white text, choose a font, and insert the quote inside of the overlay.
Avoid wacky text colors – unless it fits with your business.
If a photo looks too “plain,” consider adding a filter over the entire image.
Voila! You have successfully created a graphic that can be shared across your social media channels. This will improve engagement and add a touch of beauty to your business.