Social media has become a powerful tool for business owners across the world. Not only can you connect with others, but you can promote your brand and establish a dedicated audience. Currently, the reigning king of social media networks is the almighty Facebook. If you’re new to using social media for your business, you may feel overwhelmed at how to start with the Facebook giant – but it is definitely worth learning. Check out these 3 ways to use Facebook to expand your brand.

  1.    Establish yourself as an expert. When a potential customer types your business into Google, what options come up? Your website? Blog? Yelp? While those are great aspects of an online brand, it’s important to have a social media page to showcase your day-to-day operations. Additionally, reviews are a fantastic way to show that your business is the best of the best.
  2.    Advertise to get the word out there. This is optional, but advertising on Facebook is a key way to increase your following. If done correctly, Facebook advertising can be a relatively inexpensive venture. By advertising, you can choose a unique demographic to bring in new followers.
  3.    Interact with your audience. Interaction is the most important part of Facebook. Customers want to see that your business is active and attentive to concerns. Additionally, updates can let your audience know what is going on – whether you’re announcing sales or general information.

Utilize the tools at your disposal. Facebook offers a variety of helpful ways to promote and expand your business. So, what are you waiting for? Share your voice with the world!