You can also view the transcript below:

Google loves links! This makes sense because links make the internet essential.  The Internet is simply pages of content that connect together to create an endless source of information. So, if these are the characteristics of what makes the World Wide Web, you know that Google cares about it. And since Google cares about links, you and I should care about links.

When marketers talk about links, they are referring to one of the three kinds of links:

  • Outbound Links
  • Inbound Links
  • Internal Links

What Are Outbound Links?

  • Outbound links link to a website outside of your own. Just like any other link, these tools help Google crawlers discern what site you’re linking to.  Outbound links send visitors away from your website to additional content relating to what is found on your site.

 Enhancing Outbound Links With Effective Anchor Links

Outbound links work directly with anchor texts. What are anchor texts? Anchor texts are visible, clickable and hyperlinked text found within a web page. The link is easy to identify because it is always the color blue and underlined.

 Using Outbound Links that are SEO Friendly

Imagine that someone writes a blog about acoustic guitars. Very eager to learn more about his passion, he spends the majority of his day reading about guitars.

He searches through different articles and blog posts online until he comes across a compelling read.  “Various wood types produce unique tones,” the blog article read. His excitement escalates as he reads. Upon finishing the article, he goes back to his website to blog about his findings, knowing that his followers will love the new information.

During the process of creating the article, he will have to choose what to title the anchor text. He could use a less effective anchor text that states, “Click Here” or he could choose a title that is relevant to the article. A more effective and SEO friendly choice of anchor text would be, “various wood types produce unique tones,” or “find the right tone for you guitar.”

A reader who is following the blog can scan the linked text and know exactly where the link will take them. This experience will increase click through rates and give the blog user a greater interest in the content they’re reading.

Be cautious when using outbound links. Though they can be powerful when it comes to SEO purposes it can also be a distraction if not used correctly. When linking to outside sources, you want to give credit to the source, but not at the expense of your own time-on-site.  Always ensure that the outbound link opens a new browser window. Doing so will lower the probability of viewers leaving your website.

Whether you’ve already invested your time and resources in an SEO strategy, or are just getting started, these practices will increase your site’s visibility drastically. Evaluate your site and find ways that you can increase the linking power.