People love videos. Today, many marketing techniques are moving toward visual designs, full of rich, educational, and sometimes hilarious videos. These clips are the perfect way to showcase your knowledge and attract more clients and customers. Check out these four ways to gain leads through informational videos.

  1. Keep your message short and sweet. You want to draw people in and sustain that attention. if you upload a video that is 25 minutes long, chances are that not many are going to stick around to watch it in its entirety. By example, a TED talk is limited to 18 minutes maximum, and that’s with a live, interested audience. If possible, aim to keep all videos online videos very short - a one to three minutes long. For example, have a quick video that explains a few tips. Don’t linger or expand on topics. Instead, give short highlights of information.
  1. In an informational video, don’t be overly promotional. In fact, you shouldn’t mention your services at all. Think of these clips as visual blog posts. Your blogs aren’t simply written advertisements for your business, and neither should your videos. Speak on topics that are within your area of expertise and inform your viewers. Your knowledge should inspire them to read more about your company.
  1. Add captions in the video. Did you know that Facebook is one of the most popular websites to share marketing videos? Did you also know that most videos on Facebook are watched on mute? Make sure your videos can be watched with and without sound by adding captions – with bonus points if the captions are beautifully edited within the video, rather than auto-generated.
  1. If you want to share the video across social media, upload it directly into Facebook, Twitter, and Instagram. This will allow it to auto-play on these websites. While it’s great to have your video posted on YouTube as well, people are less likely to click on a link that will send them away from social media. If you upload it into the platform, anyone can easily watch and share the video.

Although blog posts and social media updates remain important, informational videos are climbing at higher levels of popularity – and only expected to grow further. When individuals see that you are an expert in the field, they are more likely to trust your services. Follow these tips to ensure that your video marketing strategies will help you gain more leads.