It’s important to learn to think outside box – especially when it comes to marketing. The marketplace can be so overcrowded that it takes an innovative or unusual approach to catch the attention of your audience.
When is the last time you’ve been creative when it comes to marketing? If you’re like many business owners, you run an email marketing campaign every once in a while, but you’re too busy to take it much further. Here are some ideas to spice up your marketing. Not all of these are right for every business, but I hope that this can serve as inspiration for further creativity.
- Text marketing. Rather than using email, radio, TV, or snail mail to deliver advertising messaging, text message marketing goes straight to mobile phones. This is exciting for a couple of reasons, including the fact that most consumers haven’t been exposed to large doses of it yet. As a result, most consumers are far more likely to read and process an advertisement received via text than they are via email or other more common channels. Text message marketing is particularly well suited for retailers and restaurants with brick-and-mortar locations. A local seafood restaurant, for instance, could text out a coupon offering a 24-hour discount to customers who show up with a copy of the coupon on their phone. Customers don’t have to go to the trouble of even printing out coupons—they just need to show up with their phone in pocket. It doesn’t get more convenient than that. One important word of caution: don’t “spam” your customers… only market to customers that have opted in to your messaging program.
- Local schools. Advertising with schools is often overlooked or thought of as charity. In reality, for some businesses, it can be a great way to reach your target market. Simply by sponsoring a school event, a business can reach a new audience in a less competitive environment. And, if you can sell a kid on your product, chances are they will sell it to their parents. If you operate a hobby store, toy store, or other kid-friendly establishment, marketing to kids can be a great way to bring in the entire family. And beyond the marketing value, supporting local schools is something that you can feel good about.
- Direct mail. Many business owners have given up on direct mail campaigns. It’s expensive and just ends up in the trash, or so they think. In fact, studies have shown that direct mail marketing can be very effective in today’s digital age. Why? One reason is reduced competition. Many businesses have abandoned direct mail in order to cut costs, meaning there is more opportunity for your mailings to make an impact.
When it comes to marketing, it pays to be creative. Find ways to reach your target customers that the competition hasn’t even thought of. Innovate. Whatever you do, don’t settle for the same old thing. Some define insanity as “trying the same thing over and over and expecting different results.” Don’t keep running into the same brick wall… think outside the box!
Do you have any creative marketing tactics that you’d like to share with our audience? Leave a comment and share your thoughts below!