We’ve all heard the buzz surrounding Facebook, Twitter, LinkedIn, and other social media channels… but can social media actually provide quantifiable help to your business?  The answer to that question is yes.  Social media can be used to increase your brand awareness, to draw new customers and to increase loyalty among current clients.  Below are three great ways that social media can help your business:

Reinforce your brand.  Social media is a great way to reinforce your brand to your clients.  But it is important that your communications are interesting, engaging and relevant to your readers in the individual social media channels.

Open a new communication channel with customers.  Social media offers a new and increasingly popular channel through which you can engage your customers.  And it’s a productive channel—while many consumers have learned to ignore billboards or commercials on TV, social media is an active part of many lives… meaning that your messages aren’t going to be ignored as often.  It’s also a great way to solicit feedback—social media users tend to be very ready to voice their opinion.

Drive traffic to your website.  A very simple but highly effective way to use social media is as a vehicle to drive traffic to your website.  Whether it is a tweet about a new product or a Facebook post announcing a great sale, social media updates are an effective way to bring interested customers to your site. Make sure that these posts are written in an engaging and appealing way so that the viewer wants to click on your link!

Social media is an emerging force, and it is here to stay.  If you’re still sitting on the sidelines, it is time to take the leap.  Social media represents a great opportunity for you to reinforce your brand, communicate with customers and drive traffic to your website.