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If you’ve been paying attention to inbound and social media marketing, you’ve probably heard a lot of chatter about Google. At first, Google’s social platforms were not a big hit compared to Facebook and Twitter, but times have change. If you are a business owner, you need to be using Google’s services.

You’ve probably asked yourself “how can I make my business and content appear more relevant to potential leads and customers?” It’s simple, become familiar with what Google can offer your business.

With that being said here are two Google services your business should be using today!

Open a Google+ Page

If you haven’t yet, you need to open a Google+ Business page.

Adding this platform will increase your visibility and allow you have access to other services from Google. Since Google cares about their own products they will favor anyone who uses them.

Set Up A Google Authorship Account

Google’s authorship service is one of their strongest advantages.

A Google authorship account puts a name and a face in search results. Making search results much more personable. When you use an authorship account-click through rates and traffic increases, which benefits your credibility and professionalism.

The Benefits

Begin using these two tools to obtain a higher ranking and additional traffic. As you focus on producing more content and making small changes with these tools. You’ll begin to see your much wanted results.