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Google loves links! This makes sense because links make the Internet essential. The Internet is simply -pages of content that connect together to create an endless source of information.

So, if these are the characteristics of what makes the World Wide Web, you know that Google cares about it. And since Google cares about links, you and I should care about links also.

When marketers talk about links, they are referring to three kinds of links:

3 types of links:

  • Inbound Links
  • Outbound Links
  • Internal Links

An inbound link is a link coming from another website to your own.

These links are the crown’s jewel when it comes to Search Engine Optimization or (better known as SEO strategy.) Inbound links are considered the biggest indication to search engines that your website is an authority on a particular subject.

Inbound links are most affective when other quality and high authority websites link to yours. Consider inbound links as popularity votes. The higher amount of “votes” you have pointed to your website- the greater ranking you’ll obtain with search engines.

Outbound Links point visitors from your website to another.

Attitudes vary between marketers on the efficiency of outbound links. Some refuse to link at all, while others argue that providing quality references enhances the value of their site-Increasing the chance of returning visitors.

Outbound links work directly with relevant anchor texts.  Anchor texts are visible, clickable and hyperlinked text found within a web page. The link is easy to identify because it is always the color blue and underlined.

An internal link is one that points to another page on the same website.

These links are important to your SEO strategy. Just like inbound links, they help build authority throughout the pages of your website.

Internal links are commonly used for main navigation and has three effective reasons on why you should use them.

Growing the link profile of a website is crucial to gaining traction, attention and traffic from search engines.

Link building is among the top tasks required for search ranking and traffic success.