From time to time, even the most creative business owner finds him or herself in a rut when it comes to marketing. Small business owners, in particular, are often so overwhelmed with the day to day demands of their operation that they are unable to find any time to strategize and plan for the future of their business. Does this situation sound familiar to you?
If you’re in a rut and looking for ways to inject some life back into your marketing presence, this article is for you. Take the time to read through these ideas and evaluate whether or not they’d make a helpful addition to your marketing presence.
Create an email newsletter. An email newsletter is a great way to keep your current and past customers in the loop with regards to your business. Email marketing greatly increases client retention. I’ve seen this firsthand, both for my business and for many of my clients.
Form key partnerships. If you work out at a gym, you’ve probably noticed a number of personal trainers, masseuses, and nutrition experts on or near the premises. The benefits are obvious: gym goers are concerned with their fitness and therefore are perfect candidates for these additional services. Look for opportunities to join forces with other businesses, in your field, that operate in related industries.
Start a blog. Blogging positions you as an expert within your industry. It can also be a great way to drive traffic to your website. Focus on creating content that provides value to your audience.
Pursue networking opportunities. As a business owner, you rarely feel like you have the time to go out and socialize. Trust me, I understand. But, I can’t tell you how many profitable partnerships have emerged for myself and for my clients as a result of relationships built through networking.
Consider advertising on LinkedIn or Facebook. Both LinkedIn and Facebook give business owners the opportunity to market products and services without committing to an expensive campaign. If you sell to businesses, use LinkedIn. If you sell directly to consumers, Facebook could be a gold mine. The advertising process on both sites is very user friendly, and you can start a campaign with a very low budget.
Of course, there is no such thing as a “one size fits all” solution when it comes to marketing. Not all of these ideas will work for your business—but hopefully you’ve found some inspiration that will help you breathe some fresh life into your marketing presence.