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Remember that a search engine’s ultimate goal is to surface the very best pages about a topic on the web. Google does this by focusing on keywords that the user is typing and finding content that matches the search.
Best Practices of Internal Linking
Lets say you’re an expert in photography, so much that you’ve created a booming business out of it! Your business specializes in breath-taking portraits of families, children and babies.
With this simple story as my background, let me share with you what an optimized internal link website would look like with this type of business.
The ideal structure of a website should look similar to a pyramid. The top of the pyramid is the homepage of your website. From the homepage you place internal links to each specialty in your business: family, children and baby photography. Each specialty has its own web page.
From there, each one of your specialty pages should have three additional pages linked to it. (Lets focus on the family specialty). Place an internal link to two landing pages that are dedicated to family photography and the other page to your blog.
(This next step is a perfect example on why an internal blog is so valuable in SEO strategy).
Many businesses make an error with this next step. They usually place the next internal link from the family specialty page to their main blog page. What you should do is link directly to the family category that is found within the blog.
By linking to the family category page (found within the blog), you’re telling Google that this link will take you directly to all of the blog posts you have ever written about family photography.
What You Can Do Today
Create a map of your current website. This is an ideal place to start viewing your site’s internal link strength. This simple exercise will help you understand the links that you already have between each page of your site, and how you’ve linked it together.
When blogging and writing copy for your website, create one or two internal links on the page linking them to related pages. Use keywords to target the page and focus on placing the keywords in the anchor texts.
These practices are very detail oriented, but the return is too high not to recognize and implement. As links to your specific pages grow, your website will climb up in position in search engines.