I work to help business owners acquire a “big picture” perspective of their business. This is hard for many small business owners, because much of their time is spent dealing with short-term challenges that go along with running a business. One of the first big “Eureka!” moments that my clients have once they have begun to think about their business from a big-picture perspective is that the number of leads they generate is among the most important indicator of the future health of their business.
Without leads, it doesn’t matter how great your product or service is… you aren’t going to sell it. Without leads, it is only a matter of time until your business dries up. Without leads, it is impossible for your company to grow. This might seem obvious, but the reality is that many business owners don’t spend enough time thinking about lead generation. And while leads do “pop up” from time to time with no direct effort, waiting for leads to fall into your lap is an unsustainable strategy. And more importantly, with just a small time commitment, you can rapidly increase the number of leads you generate. Whether it is attending networking events, advertising online, or creating marketing partnerships, lead generation needs to be a priority. But it’s not enough to think about it from time to time, you need to create a system that allows you to effectively generate these leads. (If you’d like to discuss this process in depth, contact me!)
Why do so many business owners overlook lead generation? Because, as I mentioned above, lead generation doesn’t always feel important from a short-term perspective. In fact, from the perspective of a business owner who is scrambling just to keep up with his work each day, new leads are the LAST thing you want… because new leads just mean more work. But once you have learned to look at your business from a big-picture perspective, you will realize that new leads are the key to accomplishing your dreams and achieving the freedom you desire. Take your business to the next level… focus on generating the leads you need to grow your company!
How do you approach lead generation in your business? Are you happy with the results?