You can also view the transcript below:

Videos are Social media’s most shared form of content. This is to be expected, video content is easily accessible, sharable and consumable. It’s this simple formula, which makes customers crave video. Believe it or not, most businesses don’t take advantage of video content. Many find excuses for not having it. But you’re different, and your business is special. You expect more from your company and so do your loyal customers.

Remember your video doesn’t have to be a full production. It can be as simple as you in front of the camera explaining a topic that you’re passionate about. This form of content will instantly make your business more personable. You need to expose yourself to your viewers, providing a way for your audience to connect with you.

Here are the 3 key factors for producing your very own business video.


Shocked that audio came first? Viewers of any video will immediately click off and look for a different content if your audio is at low quality. It doesn’t matter if your video has the most eye-catching visuals, if the viewer can’t hear they won’t view your content.

It doesn’t matter if you make large productions or simple tutorial videos- having good audio is crucial! For a simple, cheap and high quality microphone we recommend “Audio Technica AT2020 Side Address Cardiod Condenser Studio Mic or the Blue Yeti” Click here for more info.


To create a video you don’t need to spend $2.5k on a digital SLR camera. We recommend the Logitech HD Pro Webcam C920, 1080p Widescreen Video Calling and Recording (960-000764). This camera can be purchased just under $100, has great picture quality and can be mounted to a tripod. Click here for more info.


Videos can become a bit tricky in the final stage of production. Editing plays a key factor in quality control. You don’t have to be a professional film editor to produce high quality videos. Simply use the right software to ensure the video has smooth transitions and the audio matches the visual content. If these two elements are taken care of, you are well on your way to creating a quality video.

Screen Flow is a powerful tool when editing video or screen recording. This powerful software tool has the ability to record straight from the Logitech HD web camera.  Unfortunately this software is only Mac compatible. If you’re a PC user, we suggest using Camtasia StudioClick here for more info.

The best way to learn how to use all your new equipment is by experimentation. Don’t expect to learn it all and have perfect videos in one day. Make it fun, play around, and soon you will be a master videographer.