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A blogs primary purpose is to have reliable content for its viewers. A business can provide answers, solutions and entertainment through this platform of communication. This can be achieved by first posting educational and entertaining content, followed by your promotional material.

In order to do this, implement these 5 key elements into your blog.

1. Optimize Your Call To Action

Blogging’s primary strength is obtaining traffic. Though obtaining traffic is important, it’s even more vital to convert the traffic into leads- and then to customers. Be sure to add a call to action in every blog post.

These calls-of-actions can lead traffic to various landing pages that offer visitors the opportunity to convert. This process can occur by providing the traffic with special offers or tools that are valuable.

 2. Use Your Blog As A Sales Tool

Your blog is a way to educate and inform all of your followers. Teach them about your various products and services. These blog posts can be used to solve problems.

This powerful way of communicating and marketing will show your followers the value of what your business can produce. Give stories and examples to inspire followers to action. This model can increase sales opportunity and provide answers to questions.

3. Make Your Blog A Social Community

Your blog needs to have the various forms of social media buttons in order to produce strong results. Use these sharing buttons as a way for your viewers to pass along your content. Let your customers be your publishers by providing them with the right tools to share.

4. Customize Your Blog As A Reference Source

You’ve heard it before-“Don’t reinvent the wheel.” When trying to create marketing content or campaigns rely upon your blog posts as a reference to content. Send emails that are centered upon an idea that you have shared in a previous blog post. Link those emails to your blog where you have a call to action all ready in place. These calls to action will be in place to help convert your followers into customers.

5. Google Food

There are several blogging platforms to choose from such as WordPress, BlogSpot and Squarespace. The decision of what platform to use for your company needs to be directly linked to the goals within the business.

There is also an alterative way to use your blog and that is have a blog by embedding it you’re your website. An internal blog can be a life source for a business’s website. Google bots love physical text as opposed to imbedded text. Having a blog filled with written content provides ample amounts of“Google-food” making your website rank higher than others.

Blogging is a prime platform to produce content for your followers. Continue to master the basics of this underrated platform and the rewards will be infinite.