Do you have a marketing system? Or does marketing for your business consist of random efforts whenever you catch the marketing bug?
Most business owners, if they are being honest, will admit that their marketing systems aren’t organized or consistent. There are many reasons for this—including lack of time, lack of commitment, and lack of resources. Trust me, I understand, I’ve been there!
But the reality is that growing your business requires a consistent commitment of time and resources. You can’t expect to see results from your marketing if you don’t create and execute a plan and a system.
This doesn’t mean that you have to personally do the work on a daily basis. You can assign marketing duties to an employee. What is important is that you ensure that the work gets done.
The first step is creating your plan. Marketing without a plan is like to attempting to fly a plane across the Atlantic with no map or navigational equipment. You may get somewhere, if you are lucky, but it’s not going to be the destination you had in mind!
Who is your target market? How can you make your services or products attractive to your target customers? Through what channels can you reach your audience most effectively?
These are all questions that absolutely must be answered before you spend a dime on marketing. If you need help doing so, contact me today… I’ll be glad to help with this process!
Once you’ve created a plan, the importance of systemization comes in to play. What’s your system for handling leads generated by your advertising? How will you convert prospects into clients? If you are pursuing strategies such as email marketing, social media marketing, networking, or other activities that require ongoing effort, how will you ensure that the work is being done?
Create a list of the activities that must take place in order to execute and support your marketing plan. Then, take the time to assign each activity, either to yourself, an employee, or an outside provider. Monitor performance and hold each person involved accountable.
When you’re excited about marketing, a system doesn’t seem necessary. But trust me, I cannot count the number of times that I have seen a fired-up business owner completely lose his momentum and abandon his marketing plan. You’re going to be busy, you’re going to be distracted… your best hope for creating an effective marketing presence is to create a system. Take the time to create your system…you will be glad that you did!