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Every business owner’s main online objective should be to reach the number one spot in a Google search. The difficult part is that there is only one top spot for each keyword. So, the question arises, “How does your business obtain the top spot?” There are several answers to that question, but we’ll begin with the most dominant factor to find-ability, which is off-page SEO.
Off- Page SEO
Off-page SEO is centered on the idea of building inbound links to your website. This process includes finding quality websites and linking your website to theirs. The higher number of inbound links your website has, the more important your website will be to Google.
Begin by linking your website to social platforms. This process is one of the simplest forms of linking. From Facebook to Google+ there are plenty of locations to link your website. Keep in mind, this process is the easiest form of linking and it is very likely that your competitors have done the same thing.
Second, submit your website to online directories. The most popular directories are review pages. Begin by linking with yelp.com and insiderpages.com. You can also use google.com, bing.com and yahoo.com.
Obtaining and building inbound links can be difficult when you have no control of whether other businesses accept your link or not. That’s why on-page SEO is vital to your website. On-page SEO focuses on emphasizing a keyword that is directly tied to your brand and business.
These keywords are placed in multiple places within a page of your website. These elements consist of headlines, sub-headlines, body content, image tags and links. The first step in optimizing a page on your website is to choose a keyword specifically for that page.
Place that keyword within your title/headline of your page and your subheadings. Google will first look at these locations for keywords to rank and categorize your page content.
Title, Tag & Meta Tags
Google and search engines as a whole are constantly evolving. Websites and their developers try to do everything in their power to gain a competitive edge. In the past, meta tags were a high level of value in SEO, but do not hold the same value today.
Websites abused meta tags and would stuff as many keywords into a tag as possible. Search engines have since evolved and now put more importance on inbound links and content on pages.
Though this is the case, meta tags are still important and should not be over-looked.
SEO is a long-term investment. Rarely will you ever have a situation where immediate results are seen. Continue to be patient and use these small elements to give you and your business the edge you need to be successful.