This is the third in a four-part series dedicated to helping you create the right mindset for success.

Henry Ford once said that “Before everything else, getting ready is the secret of success.” Today we are going to discuss “getting ready” by developing a strong sense of self-confidence.

So far in this series, we have examined the role that self image and self esteem play in building your business. Today, we are going to look at the role self confidence has in determining your success as a business owner. While self image refers to how you view yourself and self esteem how you feel about yourself, self confidence refers to the expectations you have for yourself.

When you play golf, do you expect to sink a 12 foot putt?

When you shoot a three pointer during a basketball game, do you expect to make it?

When you make a sales presentation to a potential client, do you expect to close the deal?

To quote Henry Ford once again, “If you think you can or think you can’t, you’re right.”

Now let’s be realistic – of course you can’t succeed in every single venture. Even the best three-point shooters in the NBA don’t shoot much over 50%. The greatest golfers miss plenty of 12-foot putts.

But… they always expect to make the next one.

And they are not afraid to fail.

High self confidence will give you more than just the courage to confront a challenge, it will give you the best possible chance of succeeding. Whether it is making a winning presentation to a potential client, opening a new retail location, or launching a new line of products and services, your level of self confidence plays a major role in determining success or failure.

Below are four simple ways to boost your self confidence. None of them are groundbreaking, but applied consistently, they can make a real difference.

  • Visualize success. Picture yourself delivering the sales pitch of your life—and then get out there and do it.

  • Prepare thoroughly. Often, a lack of self confidence is a symptom of poor preparation.

  • Don’t dwell on failure. In sports, players are taught to “have a short memory” with regards to failure. Learn from it, and move on!

  • Pay attention your posture and body language. Fidgeting, drooping your shoulders, avoiding eye contact… these signs indicate low self confidence, but also perpetuate it. Sit up tall. Speak clearly. Make eye contact. Even if you have to force yourself at first, you’ll find that your self confidence improves.

Your self confidence level is crucial to your business success, so nurture it! I’d be glad to help… contact me today to learn more.