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Consider LinkedIn as the X factor of social networking. Sure, LinkedIn doesn’t get all the glory and fame for being the most popular and used network. Though this may be the case, don’t ignore the power that LinkedIn possesses.

If you want to communicate to a B2B audience and business professionals, then use LinkedIn, where over 150 million members are accessible. With that accessibility businesses have used this X-factor power to help them find top employees nation wide.  Consider LinkedIn as the NBA draft, where deals are made and recruiters are at the top of their game seeking the “best players.”

Take part of this power by learning the very basics of recruiting through LinkedIn.

There are two ways of using LinkedIn for recruiting purposes, the first being a traditional job listing and the second is a more powerful form of recruiting that is centered on networking and connecting while promoting a job/business.

Traditional Job Listing

You can make a simple job listing by accessing your account and clicking on the tab “Jobs” on the LinkedIn homepage. There you’ll be able to see and access the option to post a job position. Once you’ve clicked on the “Post a Job,” this link will send you directly to the draft page to build your job listing.

Here are the following categories in the draft:


LinkedIn will first have you place your company’s name in the appropriate description box. You have the choice to place your company’s logo, so take advantage and place your company’s identity. You should never post a job description unless you have your company’s logo, doing so will hurt your percentage of attracting potential employees.

Company Description

Make this your small description your “wow factor.” Put your most powerful content that will attract viewers to invest more time by reading your whole job offer. This statement should be no longer than three to four sentences.


You can choose several industry categories that are directly linked to your job description and business. These categories are keywords and phrases that describe your field and workforce. Be specific, but at the same time don’t be afraid to use several descriptions.

Job Title

Use keywords in the job title. People label job descriptions differently and providing different titles broadens your search-ability for others.


            Here there are several categories that you can choose:

  • Executive
  • Director
  • Mid senior level
  • Associate
  • Entry Level
  • Internship
  • Not Applicable

Job Function

Place a small description of the work task.

Employment Type

Offer the length of time required for the job.

  • Full-time
  • Part-Time
  • Contract
  • Temporary
  • Other

Job Description

Think as if you’re the one who is seeking the job. The first place you would look when seeking a job is the description. Make this as detailed as possible. Use short bullet points of various tasks and responsibilities of the position.

Desired Skills and Expertise

There have been businesses that don’t put much effort or see much value in this category. See this as a place to set the bar for those who work with you and in your field.


There are three packages to choose from with a job posting.

  • 30-Day Posting $195.00
  • 5-Job Pack $155.00 per job (Save 20%)
  • 10-Job Pack $125.00 per job (Save 35%)


The more time and detail you put into your job posting, the higher the probability is in obtaining new recruits. More importantly you’ll receive recruits that are of great value to you and your company.