Why You Should be Volunteering

Why You Should be Volunteering

Volunteering for a charity or organization can be an amazing and educational experience. The benefits of volunteering also extend to you! There are many positive effects on your self-confidence and leadership skills, these can assist you in becoming an effective leader.

How to Create a Captivating Social Media Graphic for Free (+ Tips)

How to Create a Captivating Social Media Graphic for Free (+ Tips)

Each year, more marketing studies are released that illustrate the importance of a highly visual social media page. As a small business, you want to ensure that you are inspiring your audience to keep clicking back to your platforms as much as possible. To do so, you will need to create captivating, shareable content.

Daily Habits of Successful Leaders

Daily Habits of Successful Leaders

People often wonder what most successful people do every day. There are many factors involved in becoming a successful leader – including some that everyone can do each day! Here are some daily habits you may want to add to your daily routine.

Stay Focused While Writing

Stay Focused While Writing

Regardless of what industry your business is in, you will – at some point – have to write. Whether crafting a 140 character social media post or a 140 page book, business writing can be an intimidating task… even for those who enjoy it.

Speak Effectively to Persuade Potential Customers

Speak Effectively to Persuade Potential Customers

Close your eyes and take a moment to go back to high school or college again (frightening, I know). Do you recall that feeling of anxiousness as you stood in front of a group of students and had to convince them that you knew what you were talking about?

Business Resolutions for the New Year

Business Resolutions for the New Year

It’s officially 2017 – which means it’s a whole new year filled with endless possibilities to achieve goals that you set in place. As a business, it’s a great way to reflect, recalculate, and revise as needed.

Sell an Experience (Rather Than a Product) to a Customer

Sell an Experience (Rather Than a Product) to a Customer

Sales isn’t easy. It requires a carefully balanced effort of technique and knowledge. If you’re a naturally talented salesperson, you most likely already have the charisma and drive to sell. However, many salespeople make one crucial mistake that no amount of personality can make up for: they sell products, not experiences. 

Do You Want to Be an Expert Innovator? Stop Looking at the Competition

Do You Want to Be an Expert Innovator? Stop Looking at the Competition

Too many leaders make the mistake of over-analyzing the competition and tweaking their own business to fit what everyone else is doing. Don’t get me wrong, it’s important to understand the competition and know who your competitors are. But, the more you obsess over the competition, the less innovative you’ll become.

5 Tips for Successful Cold Calling

5 Tips for Successful Cold Calling

One of the most used – and most dreaded – sales techniques is the infamous cold call. For both new and seasoned salespeople, cold calling can cause a lot of anxiety. You’re calling a business or individual at a time when they aren’t expecting to be called and you’re requesting for them to listen to your presentation in the hopes that they’ll choose your product or service.

4 Ways to Gain Leads through Informational Videos

4 Ways to Gain Leads through Informational Videos

People love videos. Today, many marketing techniques are moving toward visual designs, full of rich, educational, and sometimes hilarious videos. These clips are the perfect way to showcase your knowledge and attract more clients and customers. Check out these four ways to gain leads through informational videos.

3 Small Life Changes You Can Make to Become a Better Leader

3 Small Life Changes You Can Make to Become a Better Leader

Being a leader – especially in the business world – requires many hours of commitment and sacrifice. Often, we’re stuck in a constant mindset of “What can I do to help my business grow?” and “How can I attract more customers?” While these are important questions to ask, it’s just as critical to remember one crucial person who is the key to your business: yourself.

Accepting Change as a Benefit to Your Life and Business

Accepting Change as a Benefit to Your Life and Business

Change is an inevitable – and often dreaded by some – aspect of day-to-day life. Not many can truly say, “I love change!” Honestly, change can be scary sometimes. Whether you’re deciding on redesigning your company logo or moving locations or reworking your entire business strategy, change affects each individual differently. However, change is feared by many – but it needn’t be.

Common Words You Should Stop Using During Sales Presentations

Common Words You Should Stop Using During Sales Presentations

So, you’ve managed to capture a prospective customer’s attention. She’s standing in front of you, waiting to be sold on the idea of your product or service. You have most likely practiced your sales presentation and are – once again – ready to deliver it to close the deal. But when is the last time you’ve assessed your presentation to make improvements?

Types of Leadership: How Knowledge Can Benefit Your Business

Types of Leadership: How Knowledge Can Benefit Your Business

Many people imagine leadership as a static state of being. To the contrary, leadership is fluid – full of ever-­changing variety. For the success of your business, it’s important to recognize that leadership is both an art and a science. It takes natural talent and creativity as well as a planned formula and execution.

Set Your Alarm: How Waking Up Early Can Increase Your Productivity

Set Your Alarm: How Waking Up Early Can Increase Your Productivity

Waking up in the morning can be one of the most difficult aspects of one’s working life. You’re tired, relaxed in bed, and definitely not feeling like getting up to start the day. So, what do you do? Well, if you’re like many working adults, you most likely set your alarm to the latest possible time you can – just enough time to roll out of bed, get ready, and run out of the door.

How to Stay Motivated on a Monday

How to Stay Motivated on a Monday

Monday: The most hated day of the week, where boredom soars, productivity diminishes, and motivation lacks. Everyone knows that Mondays are much longer than other days (or, at least, it feels that way). So, after a relaxing weekend, it’s only natural to face the new week with disdain. The problem is, if you start the week off in misery, it’s safe to assume that only misery will follow because the work that should’ve been completed on Monday is put off until Tuesday.

The Underrated Secret to Accomplishing Your Goals

The Underrated Secret to Accomplishing Your Goals

One of the most shared, and important, traits of successful people is the ability to set goals — especially those in leadership positions. Setting goals is an unavoidable aspect of any form of management. You can’t run a business on the idea of having a business – which is why you create objectives.

Embrace the Outdoors: Take a Few Hours to Work Outside

Embrace the Outdoors: Take a Few Hours to Work Outside

Do you ever feel tired when you enter your office, knowing you’ll be stuck inside all day? Does your body get sore when simply looking at your office chair? Many believe that there is no solution to office woes – you clock in, work, and clock out. However, by breaking up this dreary routine, you can take your productivity and workplace positivity to new heights.

Using Facebook to Expand Your Brand

Using Facebook to Expand Your Brand

Social media has become a powerful tool for business owners across the world. Not only can you connect with others, but you can promote your brand and establish a dedicated audience. Currently, the reigning king of social media networks is the almighty Facebook.